'The perception in the market is that Salesforce hasn't really been innovating.' Salesforce is using Slack, Tableau, and MuleSoft to help fight off activists 'Why buy Slack if you're not going to improve it or roll it into the product?' the person said. Salesforce bought corporate chat app Slack for $27.7 billion in a deal that closed in July 2021, and has essentially been running it as a stand-alone business ever since. The Slack acquisition, for example, was 'seen as reactionary in the pandemic' because it doesn't fit into Salesforce other product lines, one former high-level Salesforce employee said. And Wall Street analysts have openly speculated that these investors might push for Salesforce to divest itself of some these expensive, splashy acquisitions as it tries to cut costs and improve profits.

The company has gained the attention of no fewer than five activist investment firms, including Starboard Value and Elliot Management, who have announced stakes in the company in recent months. When discussing product plans for the year, the document states the company faced 'siloed priorities and execution' and 'delays in M&A integration' that have failed to 'amplify' the company's core customer relationship management product, and hindered it from building a suite of deeply integrated applications using all of that acquired technology. The document is a draft of Salesforce's annual strategic plan called the V2MOM, which stands for Vision, Values, Methods, Obstacles, and Measurements, meant to set priories for the company's fiscal year beginning in February. Salesforce spent billions on acquiring the companies but, it admits, it hasn't fully merged them into a cohesive strategy, according to the document viewed by Insider. The draft plan shows how Salesforce aspires to fix 'delays in M&A integration' and 'siloed priorities.'Ī leaked draft of Salesforce's annual business plan shows the company is focused on better integrating Slack, Tableau, and MuleSoft into its core products as it faces criticism about its acquisition strategy.Salesforce has faced criticism of its acquisition strategy, and just 'disbanded' its M&A committee.A draft of Salesforce's internal business plan discusses integrating Slack, Tableau, and MuleSoft with its main products.Account icon An icon in the shape of a person's head and shoulders.

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